Duct Tape Marketing Book summary... by John jantsch

 This book is about a small business and how to take it to the big level.

The needs of the customers should be understood..

How to reach your ideal customer..

1. For this, first of all you should clear the title of your company or business.

2. And you should also see where your competitors are making mistakes so you can correct it.

3. To make a name in the market one must have a brand, for that one has to do something different from others which is most unique..

4. And then you should have lots of offers for your customers..

5. After reaching the ideal customers, they have to do something that makes them feel that a special product has been made for them. This way you will make contact with them. They will buy more of your products.

6. Customers will recommend your products to their friends and family, increasing your referrals.

7. After that you have to use platforms like Linkedin and Facebook to market it. Where you have to define your brand well. You can also use other social media platforms for this.

8. You can also write Ebooks about it, conduct seminars to market the products. And get to know your customers better and understand their needs.

9. You have to be available both online and offline.

یہ بک ایک چھوٹے بزنس کے بارے میں ہے کہ کیسے اسے بڑے لیول پر لے جایا جائے .

کسٹمرز کی نیڈ کو سمجھا جائے ..

کیسے اپنے آئیڈیل کسٹمر تک پہنچا جائے ..

١.  اس کے لیے سب سے پہلے اپنی کمپنی یا بزنس کا ٹائٹل آپکو کلیر ہونا چاہیے .. 

٢. اور یہ بھی دیکھنا چاہیے کہ آپکے competitors کہاں غلطی کر رہے ہیں آپ اسے سدھار سکتے ہیں .

٣. مارکیٹ میں نام بنانے کے لیے اپنا ایک برانڈ ہونا چاہیے ، اس کے لیے دوسروں سے الگ کچھ کرنا ہوگا جو سب سے یونیک ہو ..

٤. اور پھر اپنے کسٹمرز کے لیے آپکے پاس ڈھیر ساری آفرز ہونی چاہیے .. 

٥. آئیڈیل کسٹمرز تک پہنچ کر ان کے لیے ایسا کام کرنا ہوگا جس سے انہیں لگے کہ ان کے لیے  ہی خاص پروڈکٹ بنایا گیا ہے . اس طرح آپ ان سے کنٹیکٹ بنائیں گے . وہ آپکی پروڈکٹس زیادہ سے زیادہ خریدیں گے .

٦ . کسٹمرز آپکی پروڈکٹس اپنے فرینڈز اور فیملی کو recommend کریں گے ، جس سے آپ کے refferel بڑھیں گے . 

٧. اس کے بعد آپکو اس کی مارکیٹنگ کے لیے Linkedin اور فیس بک جیسے plateform کا استعمال کرنا ہے . جہاں آپکو اپنے برانڈ کو اچھے سے define کرنا ہے . آپ اس کے لیے دوسرے سوشل میڈیا plateforms بھی استعمال کر سکتے ہیں .

٨. پروڈکٹس کی مارکیٹنگ کے لیے آپ اس کے بارے میں Ebooks بھی لکھ سکتے ہیں ، سیمینارز بھی کر سکتے ہیں . اور اپنے کسٹمرز کو اچھے سے جاننے کے لیے ان کی ضرورتوں کو سمجھ سکتے ہیں ..

٩. آپکو آن لائن اور offline دونوں جگہ available رہنا ہے .


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